Rosella is special. It’s a project shaped by design mastery, highly detailed construction, and a brand experience that landed at every touchpoint. It also marks the second big collaboration between Penzo, Damgar, and Progressio. Our first was Bianco Brighton, which took home a REIV award, so the bar was already sky high. Rosella felt exciting from the very first phone call.
From day one, Penzo Studios steered the full launch. We created an identity that personified Rosella’s modern, lifestyle driven essence.
Our scope included:
- Naming and branding
- Full 3D render suite across interiors and exteriors
- Floorplans and level plans
- Brochures, release flyers and letterbox mailers
- Project landing page, full website, digital creative and eDMs
- Brand copywriting, social content, and blogs
- Display suite design and production
- Hoarding, window signage and building signage
- Organic and paid social campaigns
Rosella is an apartment project designed for contemporary owner-occupiers. Its striking design is balanced with the convenience of a vibrant and cultured village community, offering gorgeous interiors, private terraces, a sensational Sky Lounge and Rooftop Terrace, and a walkable address surrounded by excellent wine bars, trending cafes, and boutique shopping. Let’s not forget Chadstone just up the road, and Hughesdale Station right next door
This is what a true collaboration between visionaries in design, construction, and creativity looks like. It’s a result that lifts the whole neighbourhood. With construction complete, Rosella now stands as a new icon in a neighbourhood everyone wants to move to.
Are you planning an iconic development?
Speak to our team about how we can bring your vision to life with creative and performance marketing that truly leads your sales teams to success.