Brand development & execution
Website design & management
Content development & management
Digital advertising management
Design management
Content management
Website Design
Photography
3D Renders
Print & digital marketing materials
Video
Copywriting
Floriana Bonshaw
July 30, 2025
Riding the wave in booming Ballarat, Floriana is the fourth land estate we have delivered in the region.
A boutique-sized project, compared to others nearby, Floriana is positioned to maximise proximity to existing amenities, offering a more established lifestyle that feels settled and homely. It’s this clever positioning that has marked its success, with each stage release selling well ahead of forecasts to a market hungry for a place with more heart.
Penzo has been with Floriana since grassroots, engaged from naming and strategy through to the delivery of each subsequent stage release.
A boutique-sized project, compared to others nearby, Floriana is positioned to maximise proximity to existing amenities, offering a more established lifestyle that feels settled and homely. It’s this clever positioning that has marked its success, with each stage release selling well ahead of forecasts to a market hungry for a place with more heart.
Penzo has been with Floriana since grassroots, engaged from naming and strategy through to the delivery of each subsequent stage release.
Floriana was designed to feel like home, and the market agreed it did. Stage 1 sold out within the first six months - no easy feat in a region saturated with titled stock.
