Luxury that feels right at home. Based in Robe, South Australia, Robe is bringing a little everyday indulgence to the towel rack. This startup wanted a brand that felt distinctly local, with a tone of plush indulgence. We pulled together branding, guidelines, and packaging that nods to the town’s iconic red and white striped lighthouse. Because if you’re in Robe, you reference the lighthouse. It’s practically a rule. The result? A brand that’s as timeless as the town itself but with just the right amount of polish.